By Laura Varnon, Marketing Coordinator
2020 has been quite the year, but despite everything happening in the world, The Spa and Sauna Company has been able to find a few positives this year.
Here’s our Best of The Spa and Sauna Company for 2020.
Transition to Digital Hot Tub Selling
This year, we learned that there are more than a few ways to sell a hot tub and hot tub supplies, besides within the showroom! With the sudden transition to people spending more time at home, interest in backyard fitness and wellness equipment, including hot tubs and swim spas, sky-rocketed.
We came up with solutions to allow people to buy a hot tub without ever stepping foot inside a showroom, and for much of our team to work remotely for a time too. Using FaceTime and other video apps became a great way to reach our customers face-to-face without ever being face-to-face. We now also provide virtual backyard consultations for planning purposes too. We can even provide virtual showroom tours and videos of the hot tubs we commonly have available.
Also this year, we have encouraged our customers to sign up for our Autoship program, so water care supplies are sent directly to their homes, when needed.
In July, we launched a new and improved online store for hot tub supplies this year, click here to shop.
To learn more about shopping for a hot tub from home, click here.
The Spa and Sauna Company’s 30th Anniversary
In July 2020, The Spa and Sauna Company marked its 30th year in operation. In that 30 years, The Spa and Sauna Company has grown from 1 showroom in San Jose to 5 showrooms in Reno, Sparks, San Jose and Santa Cruz. To read more about the history of hot tubs and The Spa and Sauna Company’s growth in that time, click here.
Addition of a New Showroom Area
Also in 2020, we expanded our South Virginia St. Showroom, when the suites next door became available.
Benefits of the new space include, a larger showroom, more hot tubs and swim spas and saunas on display, more warehouse space, and expanded office space for our team.
Customers Using their Hot Tubs and Swim Spas to Improve Wellness and Achieve Dreams
This year, we have received more feedback from people participating in our 30 Soaks in 30 Days Wellness Challenge than ever before. If you have a hot tub, we think you should be using it. All you need to do is use your hot tub for 20 minutes a day and track your progress on the tracker we provide digitally. If you’d like to take the challenge, click here for more info. Prizes are awarded for completed and returned challenges.
Also this year, we learned that one of our Swim Spa customers is training for a solo swim across Lake Tahoe next summer, in the Endless Pool she bought from The Spa and Sauna Company in 2016. Haydee Acebo, of Reno, is training to become the first Latina to complete the marathon length swim across Lake Tahoe. She is documenting her training on Instagram and Facebook @haydeeadventurer. The 21-mile swim in 2021 will be dedicated to 21 different social causes. The Spa and Sauna Company will be supporting her on her journey. Right now, she’s training 6 days a week, 4 miles a day in her Endless Pool X200. To read more about her journey, and solo swim planned for August 2021, click here.
Conclusion
In conclusion, 2020 wasn’t our favorite year for sure. However, we’ve found that 2020 has increased the number of people shopping for, buying, and using their hot tubs and swim spas. We’ve done our best to make the most of this year and we’re looking forward to 2021.
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